Using the Make My Persona tool
This great tool from HubSpot is what we will use to collaborate on your Buyer Personas.
Before we begin, let’s review what personas are and why they are essential.
To do this, head over to the Make My Persona website and click on the
‘What is a Buyer Persona’ link. Once you’re ready to begin, come back to this page.
Note: This is a very basic Personal Creation tool, if you want something a little more advanced,
then we highly recommend you have a look at Xtensio.
Step 1 Start the Persona Wizard
Click on the Build My Persona Button
Step 2 Answer the 7 Questions
There are 7 questions to answer, click on the Next button (bottom right) to proceed.
- Try to put yourself in the mind of your persona
- Answer each question as thoroughly as you can
- Don’t rush it, give it some deep thought
Step 3 Rinse and Repeat then save
Once you have completed one, repeat the process (by clicking on the Return to HomePage link top left) until you have done a minimum of 3 personas. Ideally 5 is best.
ONCE you have finished, press the SAVE button.
You will then be presented with a link to your personas: Please email the link to firstname.lastname@example.org
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About the Author: Brad Jeffery
Chief Bottler - BottledCode
Brad is the Founder of BottledCode. He is also the Founder of IdeasKicker.com and is the inventor of the term Crowd Vetting. In 2005 he co-founded RealXstream.com, a video streaming service for the extreme sports industry and in 2014 was a senior tech lead on the largest FinTech project in the Southern Hemisphere. He also spends his time running multiple e-commerce sites as well as working with Qantas. Over the last 20 years he has built hundreds of websites, apps, middleware, plugins and services and has a passion for marketing & developing automated business processes through software.
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