Attention Tradies: protect your income from the impending 2019 building downturn
Building approvals are slowing, in 6 months will you be out looking for work? Now is the time to create a digital strategy to ensure you have lots of work.
6 months until construction bust
“Seemingly someone in the know is aware that this is coming, so it might be time for Australia’s tradies to sit up and take notice.”
The above quote is from the Sept 29th 2018 News.com.au’s article titled, ‘Six months until construction bust‘ and if you’re a tradie, you should probably read that article then read on here to see how you can protect your income from this downturn.
Australian Bureau of Statistics figures show Australia’s July building approvals figures are down -5.6 per cent in seasonally adjusted figures, with apartments the worst hit, down -6.2 per cent.
Job ads for Construction are down 7% on this time last year, as the following graph from Seek shows, plus the Real Estate market is cooling.
Job ads in construction are way down on last year and recent low construction approval rates means a downturn is predicted.
My take on the downturn
Yes these figures are national and there will be pockets of growth still in lots of areas but generally this will means there will be less work but with the same amount of tradies looking for it. This competition will drive prices south so profits will reduce. You’ll need a strategy to secure the cream of the market who are paying the best prices.
If you work for a large construction firm, then the backlog of works may mean you are insulated for up to 24 months but then you may face a redundancy. You will actually be at a disadvantage then because you will enter a completely tradie saturated market with your competitors having a year or two head start on capturing the market.
If I were a say a chippy specialising in kitchen installs, I’d validate my niche and market the hell out of it now. If apartment kitchen installs dry up, I might need to go back to domestic kitchen upgrades? Or maybe even look for new carpentry markets?
I would then setup a digital stack with all the tools I’d need to generate lots of high quality leads for that niche. As I am not an expert in digital stacks or internet marketing, I’d look for someone to do most of it for me. I’d want to pay by the month as my cash flow would be tight.
It would be logical then to get a Digital Stack Pack from BottledCode!
Marketing takes time to bring in work
One obvious solution that BottledCode can help you with is to establish a digital strategy now, so that in 6 months you have a nice steady stream of top paying clients.
Often tradies don’t think they need a website or digital strategy and rely heavily on word of mouth. But once competition ramps up in the dwindling market, this just won’t cut it.
You will need a dedicated strategy to beat the competition and find the work that will still be out there, albeit much harder to find. If you already have a website, then now is the time to modernise it update your whole Digital Stack (see below).
Think you can’t afford a website and digital strategy? Read on to find out how you can get a $6000 tailored ‘digital stack’, which has everything you need for a kicking digital strategy. You can then focus on delivering awesome value to your clients and let us worry about everything digital for you.
All for the cost of a mobile phone subscription and it is PERFECT for tradies (our different digital stack packs are even named after types of beer!).
Getting the Digital Stack right is the most important thing for the modern business, during any phase of its growth.
There's no shortage of options, it's like a choose-your-own-adventure when putting together all the pieces needed to run a successful online presence.
Do not attempt to do this all yourself! What you need is someone with the experience to do it all for you, or at least help you get it right.
Well we have put together a package we think you will find adds huge value to your business.
For a low monthly fee you get everything your business needs to thrive in the modern digital era. Our 20 years of experience will set your business on a path to greater ROI and increased profits by designing and building for your business the best possible digital strategy and tech stack.
It's so easy to get started, no huge upfront costs to get things going.
Just pay for your first month and within one week from receiving what we need from you we will have your website ready and then each month we will work with you to grow your business and optimise the digital stack.
World Class stack
Your business deserves a world class digital stack that combines common tools with minimal proprietary code. Invest in the future expansion of your business now.
12 month term
Flexible payment options plus take advantage of our delay payment policy and 'keep the lights on' downgrades at just $29 p/m.
Our simple pricing model has been formed with 20 years experience and hundreds of clients. Know exactly when it's time to pay more and what you're getting.
For when you're just starting out or if budget is tight.
This is our most popular subscription at over $6000 in value.
Just $99 per month! + ad spend
digital stack design
digital stack Build
A marketing Website
Valued at $3000!
DV SSL Certificate
Valued at $60 per year.
Level 1 Social Media Marketing
Valued at $200 per month.
.com.au domain name
Valued at $50
1 week to go live
Lawyer Prepared Content
scalable cloud hosting
Valued at ~$75 per month
Valued at $2000
Security Level 1
I recently requested Brad and his team at Bottled Code to build out our website ( www.oriscore.com.au ) plus various post launch services. I was extremely pleased with what Brad delivered in both a very timely and consultative manner. I would highly recommend Bottled Code for anyone who needs a website that can be progressively edited as market, product and servicing requirements change. (June 2017) Doug Dovey
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About the Author: Brad Jeffery
Chief Bottler - BottledCode
Brad is the Founder of BottledCode. He is also the Founder of IdeasKicker.com and is the inventor of the term Crowd Vetting. In 2005 he co-founded RealXstream.com, a video streaming service for the extreme sports industry and in 2014 was a senior tech lead on the largest FinTech project in the Southern Hemisphere. He also spends his time running multiple e-commerce sites as well as working with the NSW State Emergency Service. Over the last 20 years he has built hundreds of websites, apps, middleware, plugins and services and has a passion for marketing & developing automated business processes through software.
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